Multidimensional, emotional motion: Opportunities and benefits of the multimedia trademark

Multidimensional, emotional motion: Chancen und Nutzen der Multimediamarke
12. Juli 2019
Trier – Hotspot für Start-Ups und Digitalisierung
25. November 2019


Since the end of 2017, the “new” European Union Trademark Regulation (EUTMR) has been in force and the European Union Intellectual Property Office (EUIPO) in Alicante is implementing it. Some multimedia trademarks have already been applied for. “Graphic representation” as a requirement of form of a trademark application no longer restricts the applicant. A trademark can now be filed in any type using publicly available technology, including dubbed video sequences.

The registration of multimedia trademarks can be very useful. Further information is available via LINK and patent attorney Dr.-Ing. Jörg Wagner, trierpatent will be happy to provide with legal advice already during the development process of the multimedia trademark with regard to its registrability and the benefits of the new trademark type for the trademark owner.

  • Connection of different sensory impressions
  • Increase of distinctiveness
  • Protection of subconscious perception
  • Concretization / focusing of trademark representation



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